Resources & Articles

Testimonials and online reviews are some of the most persuasive advertising tools available to a small business, and also one of the areas the ACCC has been actively sweeping for compliance. If your marketing leans on customer reviews, influencer content, or “as seen” style endorsements, this is worth checking properly, and if you’d like a second set of eyes on it, you can book a Strategy & Advice Consult at any time. The scale of the problem. In December 2023, the ACCC publi