Do You Need a Privacy Policy? A Guide for Australian Businesses

If your business has a website that collects personal information (even something as simple as names and email addresses through a contact form) then having a privacy policy is an essential element of your website to demonstrate how that information will be collected, stored and used.

This blog unpacks what must go into a privacy policy and how to ensure your business is compliant.

When Is a Privacy Policy Legally Required?

Under the Privacy Act 1988 (Cth), all businesses with an annual turnover of more than $3 million must have a privacy policy. However, many small businesses under this threshold may also need one, especially if they:

• Collect personal information online

• Share data with third parties

• Use email marketing software, Google Analytics or Facebook Pixel

Even if your business is not technically required to comply with the Privacy Act, a privacy policy helps build trust and demonstrates professionalism.

What Should Be Included in a Privacy Policy?

Your privacy policy should be clear and accessible. It must outline:

• What personal data you collect and how

• Why you collect it and how it is used

• How data is stored and protected

• Whether you share it with any third parties or overseas recipients

• How users can access or correct their data

If you're copying a generic privacy policy from another website or using a free generator, it’s likely non-compliant. Your policy must be specific to your business.

Final Thoughts

If you collect personal information from your clients or website visitors, a privacy policy is not optional -it’s an essential compliance tool. Use our lawyer-drafted Website Core Bundle to access a template privacy policy and more, or book a strategy call to discuss your obligations in more detail. Download the Website Core Bundle or Book a strategy call.

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This blog is intended for general information purposes only and does not constitute legal advice. The content is based on Australian law and may not be current at the time you read it. Legal requirements may vary depending on your circumstances. Always seek independent legal advice tailored to your specific situation before acting on any information provided.